On display now through December 31st, is The Millenium Falcon and Star Wars action figures!
Star Wars action figures, Kenner Products, 1970s Courtesy of James A. Connally and Family.
Did you know that while in negotiations with 20th Century Fox, George Lucas proposed something almost unheard of at that time. He proposed a full-scale marketing blitz that included licensed merch like posters, clothing, lunch boxes, etc.Cincinnati-based company, Kenner, was the only company to agree and did not expect the venture to be very lucrative.
FUN FACT: Kenner is probably best known for its Easy-Bake Oven and Spirograph toys.
Star Wars hit the theaters in May of 1977 and was a surprising and overwhelming hit, and the merchandise flew off store shelves. The company did not expect such a response and was unable to meet the demand for the Christmas season. For the next 6 years as the original trilogy was released, Kenner continuously debuted numerous new figures, ships, and sets. Since the first film's release in 1977, it is estimated that children have spent nearly $17 billion on Star Wars merchandise.
Our displayed items are from a private collector. Do you have any Star Wars merchandise, old or new? Leave us a comment below.